Fake Review Scam

Recognising and Avoiding Fake Reviews

Fake review scams manipulate consumers by creating false or misleading reviews for products or services. These reviews are often designed to inflate ratings or discredit competitors, leading to poor purchasing decisions and financial loss for buyers.

Things to Be Careful About:

Overly Positive or Negative Reviews: Extreme praise or criticism without specifics can indicate fake reviews.
Repetitive Language: Fake reviews often use similar phrases across multiple entries.
Unverified Purchases: Be cautious of reviews not linked to verified purchases.
Sudden Rating Spikes: A sudden influx of reviews may signal manipulation.
Lack of Detail: Genuine reviews typically provide specific insights or experiences.

Actions You Can Take:

Cross-Check Reviews: Look at multiple platforms to identify inconsistencies in feedback.
Focus on Verified Purchases: Give more weight to reviews marked as verified by the platform.
Use Trusted Platforms: Shop on platforms known for robust review verification processes.
Look for Balance: Genuine reviews often highlight both pros and cons of a product or service.
Report Fake Reviews: Notify the platform about suspicious activity to help improve review accuracy.

Fake reviews can distort the online shopping experience, but by staying vigilant and leveraging trusted sources, you can make informed decisions. Always prioritise transparency and credibility when evaluating feedback.